Ali Hamidi was born in Iran in September 1979. As a young child his family moved to the south of England, where he grew up. He took an interest in football at an early age by 1988 he was a Liverpool FC supporter.
Ali Hamidi launched his angling career at Korda Developments, a leading UK carp-fishing tackle company. Over more than fifteen years with Korda, he took on roles in product development and marketing, helping bring numerous carp tackle innovations to market and managing the company’s pro fishing team.
He became known within Korda for testing and promoting baits, rigs, electronics and apparel, and he was integral to Korda’s media efforts. For example, Korda’s flagship TV project Monster Carpdebuted on ITV4 in 2016. During his tenure Hamidi helped shape Korda’s product lines and educational programs, eventually advancing into a senior marketing position.
| Net Worth (2026) | Not publicly disclosed |
| Birth Information | Born September 1979 in Iran. |
| Early Life | Raised in south England from childhood. |
| Early Passion | Became a Liverpool FC supporter in 1988. |
| Major Industry Start | Joined Korda Developments, rising to European Head of Media & Marketing. |
| Key Skillset | Specialized in angling media, marketing, and product branding. |
| Entrepreneur Role | Founded One More Cast (OMC) in 2021; CEO. |
| TV Career | Co-hosts ITV’s The Grand Fishing Adventure and other fishing shows. |
| Industry Influence | Serves as an Angling Trust ambassador and author of fishing books. |
| Recent Projects | Launched Underwater Grand Fishing Adventure on ITV4 in 2025. |
| Business Focus | Leads product development and new releases at OMC. |
Hamidi first gained broad public recognition through television. In the mid-2010s he co-presented the celebrity fishing competition The Big Fish Offon ITV4, mentoring teams of well-known guests.
He then became a lead presenter on Korda’s long-running ITV4 series Monster Carp, which followed anglers on expeditions for giant carp. For several years (series 1–7) Hamidi appeared alongside fishing colleagues Tom Dove and Neil Spooner as part of the core trio of hosts.
He remained a regular on Monster Carpuntil 2022, when he departed the show. In 2023 Hamidi launched a new ITV series, The Grand Fishing Adventure, co-starring former footballer Bobby Zamora. Each episode follows Hamidi and Zamora on a “bucket-list” fishing tour around Britain (for example, the series opener finds them fishing at Shropshire lakes).
These TV roles established Hamidi as one of the sport’s best-known media figures, and he has also made guest appearances on numerous angling broadcasts and events.
After leaving Korda in 2021, Hamidi co-founded the tackle brand One More Cast (OMC) and became its Chief Executive. He launched OMC with a mission to produce innovative carp-fishing gear.
Under his leadership, the company rolled out its own product ranges – including boilie and hook baits, terminal tackle (rigs and leads), rods, reels and fishing apparel. As Founder and CEO, Hamidi has drawn on decades of angling experience to guide OMC’s product development and branding.
The company’s earliest releases (in 2021–22) focused on high-quality baits and rigs, and it has since expanded to include rod and reel combinations and clothing. OMC also operates its own media channel (“One More Cast TV”) to support product launches and share fishing content.
In addition to his commercial endeavors, Hamidi has authored instructional carp-fishing books and contributed to fishing magazines. For example, he wrote Ali Hamidi’s Carp Fishing Masterclass(published 2012) as a comprehensive guide for carp anglers.
He is often quoted in the press on carp fishing techniques and has spoken at angling seminars. In 2020 he became an official ambassador for the Angling Trust (the UK’s national fishing organization), helping to promote and protect anglers’ interests.
Hamidi also maintains a strong online presence: his One More Cast TV YouTube channel regularly publishes fishing adventures and tutorials, “entertaining and informing” viewers from novice to expert levels. Through these media activities and his publications, Hamidi has become a widely respected educator and influencer in the carp fishing community.
Alongside running OMC, Hamidi has formed partnerships with other fishing and outdoor brands. Most notably, in 2026 he became a fishing ambassador for Zerofit, a UK outdoor apparel company.
Zerofit announced that Hamidi would wear and help design high-performance fishing baselayers and other gear, citing his “genuine love” of their products. This collaboration represents a crossover between Hamidi’s media profile (starring in The Grand Fishing Adventure) and new product promotion in technical clothing.
His business activities also include mentoring sponsored anglers and investing in angling technology startups, though his primary focus remains expanding the One More Cast brand.
As of 2025–2026, Ali Hamidi continues to balance his executive role at One More Cast with active fishing and media projects. He oversees regular product launches at OMC – for example, new rods, reels, and tackle bundles – while expanding the company’s range into bankware and clothing.
He also manages a “First Cast” outreach program aimed at beginners to grow the sport. On the media side, Hamidi remains in front of the camera: a second series of The Grand Fishing Adventure(ITV4) aired in late 2024, extending the UK fishing tour that began in 2023.
He frequently documents his expeditions (often to international carp waters) on One More Cast channels and social media. In summary, Hamidi’s current focus is on leading One More Cast as CEO – developing tackle products and brand strategy – while still participating in high-profile fishing events and television production.
His career since 2021 shows a clear shift toward entrepreneurship and content creation, backed by his long-standing expertise as a competitive angler.
As of 2026, Ali Hamidi's net worth is not publicly disclosed, and no figure has been officially verified by major financial authorities. He generates income from fishing-related business ventures; he is the Founder and CEO of One More Cast and serves as a director of companies such as Nocturnal Flow Ltd, Hamidia Ltd, and Fishing Maniacs Ltd. Specific earnings from these ventures and any media-related activities are not publicly disclosed.
Ali Hamidi is a British carp angler, television presenter, and entrepreneur. He is widely known for appearing on fishing shows such as Monster Carpon ITV4 and for his work in the carp-fishing industry.
Ali Hamidi was born in Iran in September 1979. His family later moved to the south of England, where he grew up and developed an early interest in fishing and football.
Ali Hamidi is the founder and CEO of the fishing tackle company One More Cast (OMC). The brand produces carp-fishing gear including baits, terminal tackle, rods, reels, and apparel.
Yes, Ali Hamidi was a main presenter on the ITV4 fishing series Monster Carp. He appeared for several seasons alongside anglers Tom Dove and Neil Spooner before leaving the show in 2022.
Ali Hamidi has appeared on several fishing programs, including Monster Carpand The Big Fish Offon ITV4. In 2023, he also launched The Grand Fishing Adventurewith former footballer Bobby Zamora.