Maura Higgins Net Worth 2026: Income & Sources Explained
Maura Higgins Net Worth in 2026 with details on her TV, brand deals, and product ventures shaping her earnings across fashion and media.
Author:James RowleyOct 10, 202512K Shares250.3K Views
Maura Higgins was born on 25 November 1990 in Ballymahon, County Longford, Ireland, to her parents Sharon and Seamus Higgins. She grew up with two sisters, Becki and Louise, and one brother named Jamie. She went to Forgney National School first, then moved on to Ballymahon Vocational School. After school, she trained as a hairdresser in Athlone and worked in a local salon in her hometown.
| Fact | Details |
| Name | Maura Higgins |
| DOB | 25 Nov 1990 |
| Birthplace | Ballymahon, County Longford, Ireland |
| Education | Forgney NS; Ballymahon Vocational School |
| Early Career | Hairdresser in Athlone salon |
| Breakthrough | Love Island UK 2019, 4th place |
| TV Roles | Presenter: Glow Up: Ireland, Love Island USA: Aftersun |
| Modeling | Monster Energy, fashion/beauty campaigns |
| Social Media | Sponsored content, millions of followers |
| Net Worth | 2026: undisclosed; earnings from TV, brands, products, social media |
Maura Higgins Career
Maura Higgins is an Irish reality television star, presenter and model who first rose to fame in 2019. She became a contestant on the fifth series of ITV2’s Love Island UKin 2019, entering as a late bombshell and finishing the season in fourth place.
Love Island quickly made Higgins a household name, and she parlayed that exposure into a diverse media career. In the years since, she has worked steadily as a television presenter and influencer, hosting segments on morning shows and entertainment specials.
For example, in 2023 she took on a role in the Love Island franchise overseas, serving as a social media correspondent on Love Island USAand by 2024 hosting its spin-off chat show Love Island USA: Aftersun. Higgins has also starred in and appeared on other reality formats and brand campaigns, building an international profile.
By the mid-2020s she was even participating in global reality competitions and leading beauty campaigns, underscoring her ongoing influence in media.
Early Career & Modeling Beginnings
Before her television breakthrough, Higgins worked as a model and promotional talent in Ireland. Early in her career she modeled at motorsport and fitness events.
Notably, by 2014 she was contracted as a “Monster Energy” promotional model, often referred to as a “Monster girl,” at racing events. During this period she also appeared in photo and video shoots, including music-video campaigns.
This modeling and promotional work helped build her public profile and experience in front of cameras, setting the stage for her later television career.
Love Island Breakthrough & Reality TV Recognition
Higgins’s national breakthrough came on Love Islandin summer 2019. Entering the villa mid-season, she coupled up with fellow islander Curtis Pritchard and ultimately finished as one of the finalists.
Her personality and style on the show made her one of the most talked-about contestants. The very success of Love Islandlaunched new opportunities almost immediately. By early 2020 Higgins was receiving media awards and major hosting opportunities.
For example, she was named TV Personality of the Year at an Irish entertainment awards event and hosted the red-carpet segment for the UK’s National Television Awards.
Her Love Islandfame quickly translated into recognition and roles across British and Irish television.
Television Presenting & Media Appearances
After leaving Love Island, Higgins became a regular face on television. She appeared as an agony-aunt advisor on ITV’s This Morningand starred in a two-part travel special often called Maura’s Ireland, where she showcased locations around her native country.
In 2020 she expanded into competitive television when she became a contestant on ITV’s Dancing on Ice, skating to the seventh week of the show.
That same year Higgins fronted her own reality series on ITV2, Maura Higgins: You’re Joking Me!, which followed her training for a Spartan obstacle race.
She also made numerous guest appearances on entertainment and panel shows such as Loose Women, Celebrity Juiceand Irish talk programs.
Her television hosting continued into 2021 when she was chosen as presenter of Glow Up: Ireland, the Irish edition of the makeup competition series.
Over this period Higgins demonstrated versatility, moving from reality contests to talk-show panels to hosting television features.
Brand Collaborations & Influencer Growth
In parallel with her television work, Higgins built a strong career in brand partnerships and social media influence. She collaborated on multiple fashion and retail collections and developed a large online following that brands leveraged.
In 2019 she launched clothing and lifestyle collaborations with retailers, including projects with Boohoo where she released capsule collections and hosted the brand’s podcast Get The Scoop. She also created a “Be More Maura” lingerie collection for Ann Summers.
Higgins’s influence has also been used in creative marketing campaigns. In 2020 she teamed up with Just Eat and the bakery chain Greggs for a widely discussed advertising campaign in which she appeared as part of a roller-skating delivery promotion.
The campaign generated strong social media engagement and demonstrated her crossover appeal as both a television personality and digital influencer.
She also launched her own beauty products, including a line of false eyelashes called “False Flutters” sold through Primark.
By 2021 and 2022 her social media reach and sales partnerships had established her as one of Ireland’s most recognizable influencers in fashion and lifestyle marketing.
Fashion, Beauty & Commercial Partnerships
Higgins has become a major partner for fashion, beauty and lifestyle brands, frequently collaborating on product lines and marketing campaigns.
She partnered with luxury tanning brand Bellamianta to release a branded spray-tan collection and later commented on the collaboration by stating that creating a collection with a brand she trusted was important to her.
In footwear and accessories she collaborated with the EGO fashion brand in 2020 to launch a bag and shoe collection.
She also partnered with the cosmetics brand Inglot to release a large makeup range that included dozens of products promoted across her social media platforms.
These partnerships expanded her professional reach into beauty retail and fashion marketing Her ability to combine modeling experience with social media influence has made her a valuable ambassador for lifestyle brands.
Her fashion collaborations continued into the mid-2020s. In 2025 she became the face of MAC Cosmetics in the United Kingdom and Ireland, leading the company’s “Iconic Nudes” campaign.
The campaign highlighted her growing role in international beauty marketing and strengthened her position within the fashion and cosmetics industry.
Current Career Role & Ongoing Influence In Media
From 2021 onward Higgins has continued to expand her media career through television presenting, international reality shows and brand campaigns.
She joined Love Island USAin 2023 as a social media presenter, bringing her personality to the American version of the franchise. By 2024 she was hosting Love Island USA: Aftersun, the official after-show discussion program connected to the series.
Her work on the show demonstrated her ability to transition from reality contestant to television presenter within the same global franchise.
She also remained active in competitive reality television. In 2024 she appeared as a contestant on I’m a Celebrity…Get Me Out of Here!in the United Kingdom, where she reached the later stages of the competition.
In 2025 she participated in the fourth season of The Traitors US, competing alongside well-known television personalities and finishing as one of the final contestants.
These appearances reinforced her ongoing visibility across international entertainment formats. Alongside television projects, Higgins has continued to participate in acting, hosting, influencer partnerships and beauty campaigns.
Her presence across television, fashion collaborations and digital platforms illustrates her evolution into a multi-platform media personality with sustained influence in entertainment and commercial branding.
Maura Higgins Net Worth
As of 2026, Maura Higgins's net worth is not publicly disclosed, and no figure has been officially verified by major financial authorities. Her income streams include television appearances and presenting roles (for example, hosting Love Island USA: Aftersun), endorsement contracts with fashion and beauty brands (including Ann Summers, Boohoo, Primark, L’Oréal and MAC Cosmetics), and branded product ventures (such as a False Flutters false-eyelash collection). She also earns income from sponsored social-media content, although specific earnings from those activities have not been publicly disclosed.
FAQs
Who Is Maura Higgins?
Maura Higgins is an Irish television personality, presenter, and model. She gained widespread recognition after appearing on the fifth series of Love Island UKin 2019, where she finished in fourth place. Following the show, she built a career in television presenting, brand collaborations, and media appearances.
When Was Maura Higgins Born?
Maura Higgins was born on 25 November 1990 in Ballymahon, County Longford, Ireland.
What Is Maura Higgins Famous For?
Maura Higgins is best known for appearing on Love Island UKin 2019. Her popularity on the show helped her transition into television presenting, reality TV appearances, and fashion and beauty brand partnerships.
Did Maura Higgins Appear On Dancing On Ice?
Yes, Maura Higgins competed in the 2020 series of ITV’s Dancing on Ice. She partnered with professional skater Alexander Demetriou and reached the seventh week of the competition.
Has Maura Higgins Worked As A Television Presenter?
Yes, Maura Higgins has worked as a television presenter on several programs. She has hosted segments on shows such as This Morningand served as a presenter for Glow Up: Irelandand Love Island USA: Aftersun.
James Rowley
Author
James Rowley is a London-based writer and urban explorer specialising in the city’s cultural geography. For over 15 years, he has documented the living history of London's neighbourhoods through immersive, first-hand reporting and original photography. His work foregrounds verified sources and street-level detail, helping readers look past tourist clichés to truly understand the character of a place.
His features and analysis have appeared in established travel and heritage publications. A passionate advocate for responsible, research-led tourism, James is an active member of several professional travel-writing associations.
His guiding principle is simple: offer clear, current, verifiable advice that helps readers see the capital with informed eyes.
Latest Articles
Popular Articles