Sarah Raven spent her childhood in a scholarly, garden-rich English household. She and her twin sister, Jane, were raised just outside Cambridge; the family home was a Queen Anne house with a large garden.
Their father, John Raven, was a classics scholar at Cambridge University who also became a keen amateur botanist; her mother, Faith Raven, introduced the girls to the joys of flowers and arranging blooms.
From about age six or seven Sarah accompanied her father on botanical expeditions she has said that she was “immersed in nature from an early age” and spent much of her childhood plant hunting with him. For example, family holidays often involved “botanising” in the Scottish Highlands or the mountains of Italy, where Sarah and Jane would pick wildflowers and dandelions to study together.
After her father’s death (when she was 17), Raven pursued formal education. She took a degree in history at the University of Edinburgh. She later returned to university to study medicine. These studies humanities followed by scientific training were part of an unusually broad academic upbringing that reflected her family’s scholarly and botanical heritage.
Jolly visit from Arit this afternoon - thanks for coming @aritanderson xx | Early Life | Raised near Cambridge. |
| Family Background | Father was a scholar and botanist. |
| Childhood Influence | Plant hunting from age six. |
| Education | Studied history at Edinburgh. |
| Medical Training | Worked as a junior doctor. |
| Gardening Start | Began growing flowers at Perch Hill. |
| Business Foundation | Launched seed catalogue in 1999. |
| Media & Writing | Author and BBC gardening presenter. |
| Business Achievements | Brand earned B Corp status in 2024. |
| Net Worth (2026) | Not publicly disclosed |
Sarah Raven has built a multifaceted career as a gardener, cook, author and educator, becoming a prominent figure in UK horticulture. Over the past two decades she has combined practical gardening with media and business ventures. Raven gained public recognition through British broadcasting (presenting TV and radio gardening programmes) and by writing extensively on garden and kitchen growing.
At her Perch Hill farm estate in Sussex she founded a successful mail-order gardening company, turning her cutting-flower hobby into a full-time profession. She is best known for promoting bold, color-rich garden designs and seasonal food gardening, and for authoring numerous books on flowers, vegetables and home cooking.
Today Raven continues to influence the gardening world as the Creative Director of her namesake brand, leading new product lines (such as her own dahlia collections) and hosting educational content for home growers.
Sarah Raven began her adult life training in academic and medical fields but gradually shifted to gardening. After earning a history degree and completing medical studies in London, she worked as a junior doctor until family commitments led her to leave medicine in the early 1990s.
During a break from medical training she volunteered at Great Dixter Garden, which she later recalled as a turning point that “sealed the deal” for switching into horticulture. In 1994 Raven and her husband moved to Perch Hill Farm in East Sussex, a run-down former dairy farm.
There she cleared land and established a series of productive gardens. The move to Perch Hill enabled Raven to merge her passion for plants with a new career path: she began growing cutting flowers and vegetables intensively on the farm and started giving gardening and cookery courses at her home. Her hands-on experimentation with an elaborate “cutting garden” laid the foundation for her later work in floriculture.
Raven quickly became known for her expertise in cut-flower production and kitchen gardens. A lifelong plant enthusiast, she studied under family friend Monty Don and honed her skills growing vibrant annuals, perennials and bulbs.
In the early 2000s she wrote her first book, The Cutting Garden(2002), sharing her methods for growing a wide spectrum of flowers for home arrangements. She began running flower-arranging workshops and vegetable-growing classes at Perch Hill, meeting gardeners’ demand for unusual seeds and plants.
This grassroots response led Raven to compile and sell her own seed catalogues, literally weighing and packing seeds by hand in the early years. She published subsequent gardening titles (e.g. Bold and Brilliant Gardenand Great Vegetable Plot) to showcase a more dynamic, color-saturated approach to garden design.
Her bold style drew praise from peers – the late plantsman Christopher Lloyd described Raven as “really energetic and creative” in promoting a vibrant gardening aesthetic. By teaching students and writing guides on cutting-flower mixtures, edible borders and container planting, Raven established herself as an authority on integrating beauty and productivity in the garden.
Alongside gardening, Raven cultivated a parallel career in cookery. An avid cook from youth, she expanded Perch Hill’s offerings to include a kitchen garden and cookery school.
There she used produce from her garden to teach seasonal cooking; over time she hosted guest chefs for demonstrations rather than leading them herself. Raven has authored several cookery books focused on garden harvests.
Notably, her Garden Cookbook(titled In Seasonin the US) won the Guild of Food Writers’ Cookery Book of the Year Award in 2008, highlighting her expertise in turning homegrown vegetables and herbs into recipes. Her writing and teaching emphasize natural, sustainable ingredients directly from the plot.
Through courses, workshops and book festivals, Raven has shared her philosophy that food and gardening go hand-in-hand.
Raven has an extensive bibliography of gardening and cookery books, used widely as educational references. She has authored over a dozen titles covering cutting flowers, kitchen gardening and floral design.
Early works include The Cutting Garden(2002), The Bold and Brilliant Gardenand The Great Vegetable Plot. She later wrote landscape- and design-focused volumes such as Wild Flowers(2011) and a biography of Vita Sackville-West’s garden Sissinghurst(2014).
In recent years her publications have become structured as year-long guides: for example A Year Full of Flowers(2021) and A Year Full of Pots(2024) provide month-by-month planting plans. In the edible gardening field she published Fresh from the Gardenand A Year in the Edible Garden(2023), which offer step-by-step advice on growing and harvesting vegetables, herbs and edible flowers.
Raven’s books often combine practical instruction with rich photography from her own Perch Hill gardens. Beyond books, she has developed instructional content (online videos, booklets and a podcast) to educate gardeners.
Raven regularly lectures at horticultural events and hosts courses at Perch Hill, teaching cutting flower arranging, kitchen garden planning and related skills to enthusiastic students.
In 1999 Raven launched the Sarah Raven gardening brand, initially with a small seed catalogue. By growing demand through her classes, she turned that hobby business into a full retail operation.
In 2004 she entered a formal partnership with Louise Farman: Farman took charge of mail-order sales and finance from their base in Marlborough, while Raven managed growing and courses at Perch Hill. The company’s online presence was relaunched around 2010, and the business expanded steadily.
Today Sarah Raven Ltd. sells a wide range of seeds, bulbs, plants, and garden/kitchen products under Raven’s guidance. She oversees plant trials at Perch Hill to ensure quality.
The brand has set up additional facilities (including a nursery in Lincolnshire and a dispatch center in Devon) and now employs dozens of staff across its operations. Industry observers have recognized the company as a leading gardening retailer – for example it won multiple “Best Gardening Brand” awards in trade competitions.
Under Raven’s creative direction, the business grew from a kitchen-table venture into an award-winning horticultural enterprise.
In recent years Raven has remained active as a leader in gardening media and business. She co-hosts the weekly podcast Grow, Cook, Eat, Arrange, bringing together experts in gardening, cooking and design; the series won a 2021 Garden Media Guild award for Best Radio Broadcast.
In 2021 she published A Year Full of Flowers, followed by A Year in the Edible Garden(2023) and A Year Full of Pots(2024), and her latest book A Year of Cut Flowersis due in 2026, reflecting her continuing influence on cutting-garden design.
Her work has a strong ecological emphasis: for example, her 2012 BBC series Bees, Butterflies and Bloomsadvocated pollinator-friendly planting. In July 2025 it was reported that Raven led a management buyout of her gardening e-commerce company, emerging as Creative Director to safeguard the brand’s future.
Alongside publishing and retail, she remains a sought-after lecturer and presenter on sustainable gardening practices. Through her ongoing roles from new plant collection launches to online courses Sarah Raven continues to shape both the gardening and culinary world by inspiring home gardeners with practical expertise and bold, nature-friendly vision.
As of 2026, Sarah Raven's net worth is not publicly disclosed, and no figure has been officially verified by major financial authorities. She generates income from her horticultural ventures (including an online gardening retail brand selling seeds, plants, bulbs and gardening supplies) and from the sales of numerous gardening and cookery books. She also earns revenue through media projects, such as presenting BBC gardening programs and hosting a gardening podcast. Specific earnings from these activities are not publicly disclosed.
Sarah Raven is a British gardener, author, cook, and broadcaster known for her work in cut-flower gardening and kitchen gardening. She is the founder of the Sarah Raven gardening brand and has written numerous books on flowers, vegetables, and seasonal cooking.
Sarah Raven grew up near Cambridge, England, in a scholarly household. Her father, John Raven, was a classics scholar and amateur botanist who introduced her to plants and botanical exploration from a young age.
Sarah Raven studied history at the University of Edinburgh. She later returned to university to study medicine and worked as a junior doctor before transitioning into gardening professionally.
Sarah Raven left her medical career in the early 1990s after starting a family and developing a deeper interest in horticulture. Her experience volunteering at Great Dixter Garden helped inspire her transition into a gardening career.
Perch Hill Farm is Sarah Raven’s home and garden in East Sussex, England. It serves as the base for her gardening experiments, educational courses, and plant trials connected to her gardening business.