Jake Hall was born in August 1990 and grew up in England in a family with ties to the fashion industry; his father worked in the clothing (rag) trade, which gave Hall early exposure to fashion and textiles. Hall has a younger brother, Sonny Hall, who is known as a DJ and poet.
Hall was educated at a boarding school in Somerset. Even as a teenager he showed an interest in fashion: at school he began buying clothes from stores and reselling them to friends for profit. He later recalled saving allowance money to afford designer items, noting that he “wore a lot of Lanvin” even though he had to save up for them. Hall himself has admitted he “was never really great in school,” suggesting that his focus during his school years was more on practical interests than academics.
In addition to fashion interests, Hall pursued sports in his youth. He signed with the Dagenham & Redbridge football club as a youth player and spent time on trial with Luton Town in his teens. These early experiences indicate that he had a keen interest in football alongside his fashion pursuits.
Hall has also noted that part of his upbringing took place in Spain, including frequent trips to Ibiza. He cites growing up in Spain and many years of visiting Ibiza as an influence on his tastes and creativity. These international experiences, combined with his family’s fashion connections, helped shape his childhood environment and interests.
| Fact Category | Verified Information |
| Full Name | Jake Hall |
| Birth | Born August 1990, England |
| Family Background | Father worked in clothing trade |
| Sibling | Brother: Sonny Hall (DJ, poet) |
| Education | Boarding school, Somerset |
| Early Business Activity | Resold designer clothing at school |
| Football Career | Youth player, Dagenham & Redbridge |
| TV Career | TOWIE cast member (2015–2016) |
| First Brand | Founded Prévu Studio (2016) |
| Retail Expansion | Stocked at Selfridges, Browns |
| Celebrity Exposure | Worn by Bella Hadid, Romeo Beckham |
| Acquisition | Sold Prévu to JD Sports (2021) |
| Administration | Prévu entered administration (2023) |
| Current Role | Founder, By Jake Hall (2023– ) |
| Jake Hall Net Worth | Not publicly disclosed (2026) |
Jake Hall’s career reflects a transition from reality television to fashion entrepreneurship. After gaining recognition on The Only Way Is Essex (2015–2016), he founded Prévu Studio in 2016, later selling the brand to JD Spor Jake Hall first rose to public attention as a cast member on ITV’s reality series The Only Way Is Essexin 2015–2016. Known for his on-screen style and social media presence, Hall leveraged that platform to launch a fashion career.
In 2016 he founded Prévu Studio, a London-based contemporary menswear label that he designed and led. Prévu grew rapidly, gaining celebrity fans and high-end retail listings. Hall later sold Prévu to a larger retailer (JD Sports) in 2021.
After Prévu’s administration in 2023, he immediately returned to fashion by launching a new eponymous menswear brand, By Jake Hall, in April 2023. Today Hall serves as founder and creative director of By Jake Hall, continuing to influence the UK men’s fashion scene.
Hall’s first major role was on The Only Way Is Essex(TOWIE), beginning in 2015. He appeared on TOWIE through 2016, making dozens of episodes of the hit ITVBe reality series.
On the show he quickly became known for his fashion sense. His style on TOWIE attracted a large social media following, effectively establishing his personal brand.
This early exposure gave Hall a public platform beyond football and set the stage for his move into fashion entrepreneurship.
After leaving TOWIE in 2016, Hall shifted his focus entirely to fashion design. He has said that Prévu came after his semi-professional football career slowed down, reflecting the decision to make fashion his career priority.
With limited resources, Hall launched Prévu working out of a home garage; as he put it, he was young and having no money, so he began with a second-hand sewing machine in a garage studio.
This grassroots beginning marked the transition from media personality to designer-entrepreneur. Hall applied insights from his TV fame and personal passion to quickly build a business.
Jake Hall, founder of Prévu Studio, led the London-based menswear brand from a six-piece launch collection in 2016 to major UK retail listings, establishing it as a recognised name in contemporary fashion. Prévu Studio officially debuted in late 2016 as a small menswear label. Hall started with a capsule collection of just six pieces, but he rapidly expanded the line.
By adding new styles and accessories each month, the collection grew to over 60 garments, including coordinate sets, jackets and shirts, along with wallets and belts. Hall positioned Prévu as a premium-quality brand at accessible price points, focusing on quality fabrics and clean design details.
Within a few years Prévu’s profile had risen significantly. By 2018 the label was stocked in major UK retailers — for example, the brand secured listings at Selfridges and the luxury boutiques Browns and Flannels.
Celebrity exposure further boosted the brand: Hall’s designs were seen on high-profile figures such as model Bella Hadid, Romeo Beckham and even members of the England national football team. This combination of media visibility and retail expansion established Prévu as a notable new name in British menswear under Hall’s creative leadership.
Prévu’s growth attracted acquisition interest from larger retail groups. On July 1, 2021 JD Sports Fashion PLC announced the purchase of Prévu Studio’s trade and assets.
This deal made Prévu part of JD Sports’ broader fashion portfolio. In December 2022 JD Sports then sold Prévu along with 14 other labels to Mike Ashley’s Frasers Group, which had been acquiring non-core fashion brands.
However, by early 2023 Prévu Studio began to struggle. In March 2023 the brand entered administration, a move reported as part of a wave of retail restructurings that year.
Industry news noted that, following the sale, Hall had already been working on a successor venture. In April 2023 Frasers Group even emerged as a frontrunner to repurchase the Prévu business from the administrators, but Hall himself had already moved on to a new project. The exit of Prévu marked the end of Hall’s chapter with that label, but set the stage for his next fashion venture.
Jake Hall during the 2021 transition of Prévu Studio to JD Sports, marking a significant milestone in his fashion career before the brand’s later restructuring in 2023. In April 2023, Hall publicly announced a return to fashion with a new label, By Jake Hall. This eponymous menswear brand was positioned as the next chapter after Prévu.
By Jake Hall launched with a core collection of wardrobe staples, for example tailored trousers, jackets and knitwear, emphasizing a blend of contemporary style and wearability. Hall took on the role of founder and creative director for the label.
According to trade reports, the launch was framed as a fresh start: Hall himself described the new brand as his way of implementing lessons learned from Prévu and of pursuing fashion with a new lease of life.
The label’s debut collections continued the design themes Hall had championed before while carrying the credibility of his personal brand. Hall leveraged his social media following and industry contacts to promote the new label.
For example, the packaging and branding for By Jake Hall were developed in collaboration with partners who had worked with him, ensuring the launch happened on a tight schedule. By mid-2023 the label had begun rolling out online and in select retail channels, reflecting Hall’s hands-on approach to growing his second fashion enterprise.
As of 2024–2025, Jake Hall remains active as the driving force behind By Jake Hall. He oversees design, marketing and production strategy, guiding each seasonal collection.
The brand continues to release new menswear lines, often previewed directly by Hall through digital channels. His transition from television personality to fashion founder twice over has given him a reputation as an example of entrepreneurial resilience in the UK fashion industry.
Observers note that Hall’s career illustrates the blend of personal branding and product design; he uses his platform to engage customers and showcase new styles. In the broader industry, Hall continues to be involved in menswear discourse and works on growing his label’s footprint.
By 2026, Jake Hall’s profile is defined by both the success of his first brand and his ongoing leadership of By Jake Hall. He is routinely identified as the founder and creative director of his menswear label, and he often speaks about fashion entrepreneurship in media interviews.
As of 2026, Jake Hall’s net worth is not publicly disclosed, and no figure has been officially verified by major financial authorities. He is the founder of menswear labels Prévu Studio (launched in 2016) and By Jake Hall (launched in 2023), and his entrepreneurial ventures in fashion provide his documented income.
He sold Prévu Studio to JD Sports (now part of Frasers Group). Hall also earned income from appearing on the reality television series The Only Way Is Essex (TOWIE), though specific earnings from television or other activities have not been publicly disclosed.
Jake Hall is a British fashion entrepreneur and former reality television personality. He is best known for appearing on The Only Way Is Essexand for founding menswear brands Prévu Studio and By Jake Hall.
Jake Hall was born in August 1990 in England. His upbringing included exposure to the clothing trade through his family.
He gained public recognition in 2015 as a cast member on ITVBe’s The Only Way Is Essex(TOWIE). His appearance on the show increased his visibility and social media following.
Jake Hall is a fashion entrepreneur and creative director. He currently leads his menswear label, By Jake Hall.
Prévu Studio was a London-based menswear brand founded by Jake Hall in 2016. The brand expanded into major UK retail stores before being sold in 2021.
Yes, Prévu Studio was sold to JD Sports Fashion PLC in July 2021. The brand later changed ownership before entering administration in 2023.