London Bloggers - 25 Best Picks For Travel, Food & Lifestyle
This guide to London bloggers sorts the best names by need, from trip planning and food spots to family days out, style and moving to London.
Author:James RowleyMar 15, 20261.5K Shares31.4K Views
London Bloggers To Follow For Every Kind Of London
London has a way of turning casual curiosity into a full-blown obsession. One minute you’re searching for a good brunch spot, and the next you’re deep into neighbourhood guides, hidden garden squares, museum cafés, and the kind of streets you want to wander with no real plan.
The best London bloggersfeed exactly that kind of curiosity, but not all of them are useful in the same way. So instead of throwing every name into one long list, I’ve grouped the best London bloggers by what they’re actually good for.
Start Here
- If you’re visiting London for the first time:Love And London or A Lady In London
- If you want neighbourhood guides and local planning:Candace Abroad, Love And London, or A Lady In London
- If food and going out are your priority:Sunny In London, YourLondonGuide, or SilverSpoon London
- If you want fashion, beauty, and London lifestyle content:The Londoner, What Olivia Did, or Poppy Loves London
- If you’re moving to London or figuring out everyday city life:London New Girl, Saving In London City, or Thrifty Londoner
- If you want family-friendly London ideas:Family Friendly London or SilverSpoon London
- If you prefer quick visual inspiration over blog posts:Kseniia’s Journey, Hello Seva, or Nikita Bathia
Also Check Out: Famous People Who Live In London
Best London Bloggers For Travel Planning And City Guides
This is the section to start with if you want to plan a London trip properly. These bloggers are strongest when you need neighbourhood ideas, first-timer help, local context, and a clearer sense of what to do with your time in the city.
1. A Lady In London
- Best for:classic London trip planning with a polished, long-running archive.
- Standout strength: one of the deepest London-focused archives in this list.
- Start here: first-time itinerary ideas, scenic London walks, and neighbourhood guides.
- Best platform:Blog first, YouTube second.
- Website:A Lady In London
- Good fit if you want:London itineraries, scenic inspiration, and an established archive you can actually search.
- Not ideal if: you mainly want rapid-fire updates on new openings or very short-form content.
Why follow:Julie Falconer has run A Lady in London since 2007, and the site still works well for elegant city guides, neighbourhood ideas, and London-led travel planning.
2. Candace Abroad
- Best for:London neighbourhood guides and moving-to-London style content.
- Standout strength: London content that works for both visitors and people settling into the city.
- Start here:London area guides, moving-to-London posts, and hotel roundups.
- Best platform:Blog first, Instagram second.
- Website:Candace Abroad
- Good fit if you want: London local itineraries, newcomer-friendly guidance, and city guides that go beyond the postcard version.
- Not ideal if:you want a strictly London-only archive without wider travel or lifestyle crossover.
Why follow:Candace’s site is especially useful when you want London area guides, hotel ideas, food reviews, and a practical perspective from someone who moved to London and built the brand around the city.
3. Jou Jou Travels
- Best for:hidden gems and solo-friendly travel with a London base.
- Standout strength:solo-friendly London and hidden-gem travel energy.
- Start here:hidden-gem London ideas, solo-friendly days out, and London-led travel content.
- Best platform: Blog first, Instagram second.
- Website: Jou Jou Travels
- Good fit if you want: hidden-gem energy, confidence-building solo travel content, and London from a travel-creator lens.
- Not ideal if:you want a tightly structured London planning resource with more logistics than inspiration.
Why follow:Jackie describes herself as a London-based travel blogger and influencer, and the site blends London content with broader solo-travel advice in a way that still feels useful for city explorers.
4. Kelsey In London
- Best for:visually strong travel guides with a London-based perspective.
- Standout strength: stronger visuals than most planning-led blogs.
- Start here:London vlogs, city-break ideas, and hotel-led inspiration.
- Best platform:Blog first, YouTube second.
- Website:Kelsey In London
- Good fit if you want:destination guides, hotel ideas, and London creator energy with strong visuals.
- Not ideal if:you want a heavily London-specialised archive over a broader travel-lifestyle perspective.
Why follow:Kelsey positions herself as a London-based travel blogger and photographer, so the content is especially good if you want travel ideas with a lifestyle-polish layer rather than a purely backpacking angle.
5. No Space In My Passport
- Best for:Europe-and-beyond travel from a London-based creator.
- Standout strength: London-based perspective with broader European reach.
- Start here:London vlogs, Europe-from-London trips, and travel ideas beyond the city.
- Best platform: Blog first, YouTube second.
- Website:No Space In My Passport
- Good fit if you want:a London-based voice with broader European trip inspiration.
- Not ideal if:you want a creator whose archive is focused almost entirely on London.
Why follow: Anna’s site describes her as a London-based blogger sharing travel tips for Europe and beyond, so she fits best when you like London-rooted creators but do not need London-only coverage.
6. Love And London
- Best for:first-time visitors who want to experience London like a local, not like a generic tourist.
- Standout strength:practical, local-first planning advice.
- Start here:first-time visitor tips, tourist traps to avoid, and local-led itinerary help.
- Best platform:Blog first, YouTube second.
- Website: Love And London
- Good fit if you want:smart visitor planning, realistic local guidance, and help narrowing down what is actually worth your time.
- Not ideal if:you want a softer personal-blog feel instead of a highly useful city-planning resource.
Why follow:Love and London is explicitly built around helping travellers avoid overhyped, overdone choices and see the city through local eyes. That makes it one of the highest-utility additions for actual trip planning.
Best London Video-First Creators Worth Following
These are the creators to follow if you prefer Instagram, YouTube, or quick visual ideas over long blog posts. They are especially useful when you want fast inspiration, seasonal spots, cafés, date nights, or saveable London plans.
7. Kseniia’s Journey
- Best for:short-form London lifestyle and city moments.
- Standout strength:fast, visual inspiration for what London feels like right now.
- Start here:seasonal London videos, Christmas content, and everyday local finds.
- Best platform:YouTube / short-form video.
- YouTube:Kseniia’s Journey
- Good fit if you want:London snippets, festive finds, and city ideas you can browse quickly.
- Not ideal if: you want detailed written guides, itineraries, or deep archive posts.
Why follow:Kseniia’s channel describes itself as London-based lifestyle and travel content, and the recent uploads lean into everyday London finds, seasonal events, and quick local ideas.
8. Hello Seva
- Best for:quick-hit London ideas, hidden gems, and café-style recommendations.
- Standout strength:easy-to-save London ideas in short-form format.
- Start here: quirky cafés, hidden gems, and quick city reels.
- Best platform:YouTube / short-form video.
- Instagram:Hello Seva
- Good fit if you want:fast London inspiration rather than long written guides.
- Not ideal if:you want blog-depth planning or highly structured area guides.
Why follow:This is more creator-led than classic blog-led, but the use case is clear: short London videos covering things to do, quirky cafés, Covent Garden ideas, and week-by-week inspiration.
9. Girl With The Red Bob
- Best for:romanticised London and UK travel with strong seasonal appeal.
- Standout strength:seasonal and visual London content with personality.
- Start here: blossom season, festive London, and scenic London-to-UK day-trip ideas.
- Best platform:YouTube / short-form video.
- Instagram:Girl With The Red Bob
- Good fit if you want: blossoms, city scenes, and London-to-UK trip inspiration.
- Not ideal if: you need London-only recommendations without wider UK crossover.
Why follow:Kaylie’s YouTube bio describes her as a Chinese Australian living in London and covering London and UK travel. Her best content works when you want spring spots, festive London, and pretty UK escapes from a London base.
10. Nikita Bathia
- Best for:London date-night and city-experience ideas in short video form.
- Standout strength: saveable ideas for nights out and city plans.
- Start here: date-night spots, brunch guides, and afternoon tea clips.
- Best platform:YouTube Shorts.
- YouTube:Nikita Bathia
- Good fit if you want:visually quick London ideas for nights out, treats, and city plans you can save fast.
- Not ideal if:you want deeper editorial context or neighbourhood-by-neighbourhood planning.
Why follow:Nikita’s strongest public London content is short-form video around brunches, afternoon tea, speakeasies, and date-night spots rather than long written planning.
11. YourLondonGuide
- Best for:Foodies, hidden gem seekers, and couples looking for aesthetic date night inspiration.
- Standout strength:Their high-production UGC (User Generated Content) that makes every recommendation feel like a personal invitation.
- Start here:trendy brunch spots, date ideas, and curated day-in-London content.
- Best platform:Instagram and TikTok for vibrant, fast-paced visual storytelling.
- Instagram:@yourlondonguide
- Good fit if you want:To discover the most "Instagrammable" spots and the latest viral food trends across the city.
- Not ideal if: You are looking for historical deep-dives or high-brow traditional arts coverage.
Why follow: Run by Guneet and Radhika, YourLondonGuide brings a relatable, "best friend" energy to the London lifestyle scene. They excel at bridging the gap between mainstream attractions and local favorites, focusing heavily on the experience of living in the city.
Best London Lifestyle, Fashion, Beauty, And Culture Bloggers
12. The Londoner
- Best for: established London-rooted lifestyle blogging with broad appeal.
- Standout strength:heritage and influence within British lifestyle blogging.
- Start here:London-rooted lifestyle posts, travel diaries, and home-style content.
- Best platform:Blog first.
- Website: The Londoner
- Good fit if you want:an established lifestyle voice with London roots rather than a tightly utilitarian city guide.
- Not ideal if: you want highly practical London logistics or frequent city-service style updates.
Why follow:Rosie’s The Londoner is no longer a London-only site, but it still matters because it helped define a certain kind of British lifestyle blogging and remains useful if you like London through the lens of style, home, travel, and personal life.
13. Poppy Loves London
- Best for:classic London lifestyle blogging with food, fashion, culture, and design.
- Standout strength:balanced lifestyle coverage without losing its London identity.
- Start here:London lifestyle posts that mix food, design, fashion, and local culture.
- Best platform: Blog first.
- Website: Poppy Loves London
- Good fit if you want: a softer, more playful London lifestyle voice rather than a purely practical guide.
- Not ideal if:you want highly tactical trip planning over lifestyle-led inspiration.
Why follow:Poppy Loves is one of the clearest examples of a London lifestyle blog in the traditional sense, with a mix of eats, design, style, and fun city-life content.
14. Diary Of A Londoness
- Best for: arts, culture, museums, galleries, and smarter London days out.
- Standout strength:arguably the clearest culture-first inclusion in the article.
- Start here: museum roundups, exhibition ideas, and heritage-led London days out.
- Best platform:Blog archive, with Instagram for fresher updates.
- Instagram:Diary Of A Londoness
- Good fit if you want:London culture more than nightlife.
- Not ideal if: you want fast-moving current coverage of new openings or recent events.
Why follow:Diary of a Londoness stands out because it covers cultural London-museums, opera, design, history, royal London, and exhibitions-rather than only food and shopping. The site has been on pause, so it is best used for archive browsing and cultural inspiration rather than breaking-now updates.
15. My London Lifestyle
- Best for:old-school personal-blog energy.
- Standout strength:a more personal blog feel than the larger editorial-style sites.
- Start here:archive posts on London life, restaurants, events, and everyday city tips.
- Best platform:Blog archive.
- Website: My London Lifestyle
- Good fit if you want:a more personal, less polished, older-era London blog feel.
- Not ideal if: you want highly active publishing or stronger editorial breadth.
Why follow:My London Lifestyle is a much smaller and older blog than the bigger names here, but it still reflects the classic London lifestyle-blog format: fashion, beauty, places in London, and a personal tone.
16. What Olivia Did
- Best for:London lifestyle, fashion, beauty, and everyday city inspiration.
- Standout strength:a strong personal voice with a clear London identity.
- Start here: London posts, style edits, and local lifestyle features.
- Best platform:Blog first.
- Website: What Olivia Did.
- Good fit if you want:a London-based blog that blends personal style, beauty, food, and city life.
- Not ideal if:you want a tightly practical London planning blog focused on itineraries or logistics.
Why follow: Olivia describes What Olivia Did as a life, style, and fashion blog she started in 2010 and now runs full time from her home in London, which makes it one of the clearest personality-led London lifestyle blogs in this group.
17. Carl Thompson
- Best for:men’s fashion, grooming, lifestyle, and London-focused everyday style.
- Standout strength:a clear niche for men who want London lifestyle content with fashion and grooming at the centre.
- Start here: men’s style posts, grooming guides, and London lifestyle content.
- Best platform:Blog first.
- Instagram:Carl Thompson.
- Good fit if you want:a London-based men’s lifestyle blog with fashion, grooming, travel, and everyday advice.
- Not ideal if:you want a broader general-audience London lifestyle blog rather than a male-focused perspective.
Why follow:Carl Thompson describes himself as a UK-based, award-winning men’s fashion, style, grooming, travel, and lifestyle blogger from London, and his site is one of the clearest London male-lifestyle fits in this list.
18. Heroine In Heels
- Best for:London lifestyle content with fashion, travel, and city-life personality.
- Standout strength:a classic personal-blog feel with a strong Londoner viewpoint.
- Start here:London lifestyle posts, travel content, and fashion-led city updates.
- Best platform: Blog first.
- Facebook: Heroine in Heels.
- Good fit if you want:a personality-led London lifestyle blog with a mix of fashion, travel, and big-city life.
- Not ideal if:you want highly active publishing or a deeply practical London guide.
Why follow:Laura Hyatt has described herself as a lifestyle blogger in London, and earlier profiles of Heroine in Heels position the blog around her adventures in London, including bars, restaurants, hotels, and city life.
19. LDN . Rose
- Best for: London life, work, fashion, and personal city perspective.
- Standout strength:a personal London voice centred around everyday life and work in the city.
- Start here:life-in-London posts, career-focused content, and style pieces.
- Best platform:Blog archive.
- Instagram: ldn.rose.
- Good fit if you want: a more personal London blog with lifestyle and work-life crossover.
- Not ideal if:you want a very active current site or a large archive of practical London guides.
Why follow:Third-party references describe LDN | ROSE as Amanda Rose’s lifestyle blog centred around life and work in London, with content spanning travel, career tips, and fashion.
Best London Bloggers For Moving To London And Everyday City Life
20. London New Girl
- Best for:women moving to London and looking for practical city-life support.
- Standout strength:one of the clearest moving-to-London resources in this niche.
- Start here:moving-to-London guidance, settling-in advice, and community-led posts.
- Best platform:Website first.
- Website: London New Girl
- Good fit if you want:practical relocation content, social support, and everyday London living help.
- Not ideal if:you only want sightseeing content and have no interest in settling into London life.
Why follow: London New Girl explicitly positions itself as a guide for moving to London and a community for expat women living in the city. That makes it one of the most useful additions for readers who need more than sightseeing tips.
21. Saving In London City
- Best for:readers who want London lifestyle advice with a money-saving angle.
- Standout strength:everyday London usefulness with a budgeting mindset.
- Start here:living-in-London and saving-money posts.
- Best platform:Blog first.
- Website:Saving In London City
- Good fit if you want:a London lifestyle blog that acknowledges cost, routine, and real city living.
- Not ideal if:you want luxury, aspirational London content over practical affordability.
Why follow:Saving in London City strengthens the article because it covers London life through the lens of costs, habits, and realistic city living, rather than only aspirational recommendations.
22. Thrifty Londoner
- Best for:managing money in London without feeling shut out of city life.
- Standout strength:the strongest budgeting-focused London inclusion in the article.
- Start here:saving money, living in London, and realistic cost-of-living content.
- Best platform: Blog first.
- Website:Thrifty Londoner
- Good fit if you want:practical London life guidance with a stronger money-management focus.
- Not ideal if:you want broad lifestyle inspiration without the budgeting angle.
Why follow:Thrifty Londoner is a personal finance and London-living site built around helping readers feel more financially confident while living in one of the UK’s most expensive cities.
Best London Bloggers For Family-Friendly London
23. Family Friendly London
- Best for:planning a London trip with children.
- Standout strength:the clearest family-first London planning blog in the article.
- Start here:family itineraries, attractions, and school-holiday ideas.
- Best platform:Blog first.
- Good fit if you want:kid-friendly attractions, practical planning, and fewer wasted clicks.
- Not ideal if: you want adult-first restaurant, nightlife, or luxury-focused London content.
Why follow:Family Friendly London is purpose-built for this job. The site focuses on attractions, itineraries, and family trip planning instead of forcing parents to adapt adult-first London content.
24. SilverSpoon London
- Best for:family-friendly luxury and parent-pleasing London ideas.
- Standout strength:family content with a more polished, luxury-leaning point of view.
- Start here:family days out, dining, and London hidden gems.
- Best platform:Blog first.
- Website: SilverSpoon London
- Good fit if you want:London with children, but without giving up good hotels, smart dining, and polished recommendations.
- Not ideal if: you want a more budget-minded family London resource.
Why follow:SilverSpoon London is useful when you want family travel and London life without dropping the taste level. Angie explicitly frames the site around elegant travel, family days out, dining, and London hidden gems.
25. Sunny In London
- Best for:London food, events, pubs, hotels, and first-timer planning.
- Standout strength:combines food with practical travel planning better than most.
- Start here:food posts, hotel suggestions, and first-timer London support.
- Best platform:Blog first, YouTube second.
- Website:Sunny In London
- Good fit if you want:food-led London planning that still helps with hotels, neighbourhoods, and first-day logistics.
- Not ideal if:you want a food-only specialist without travel or visitor crossover.
Why follow:Sunny in London works best when you want restaurant reviews plus broader London trip support. The site is unusually good at bridging food content with practical visitor advice.
Related Reading: Music Artists From London
Frequently Asked Questions About London Bloggers
What Are The Best London Bloggers To Follow?
The best London bloggers depend on your goal. For planning, start with A Lady In London or Love And London; for food and going out, start with Sunny In London or SilverSpoon London; for culture, start with Diary Of A Londoness; for families, start with Family Friendly London.
Who Is A Lady In London?
A Lady in London is Julie Falconer’s long-running travel and lifestyle blog, founded in 2007 and built around London plus wider travel. It remains one of the clearest London blog brands on the web.
Which London Bloggers Are Best For Food And Restaurants?
The strongest food-and-going-out picks in this list are Sunny In London, SilverSpoon London, and YourLondonGuide. They help in different ways: restaurants, luxury dining, afternoon teas, date nights, and broader London lifestyle recommendations.
Which London Bloggers Are Best For Travel Planning?
For practical London planning, A Lady In London, Candace Abroad, Love And London, and Kelsey In London are the best starting points from this list. They are strongest when you want guides, itineraries, neighbourhoods, and trip structure.
Which London Bloggers Are Best For Moving To London?
London New Girl, Saving In London City, and Thrifty Londoner are the strongest picks if you want relocation advice, budgeting help, and a more realistic guide to everyday London life.
Which London Bloggers Are Best For Fashion And Lifestyle?
The Londoner, What Olivia Did, Poppy Loves London, Carl Thompson, and Heroine In Heels are the strongest lifestyle-led picks in this article. They work best if you want fashion, beauty, personal style, and everyday London identity rather than pure trip planning.
Which London Bloggers Are Best For Neighbourhood Guides?
Candace Abroad, Love And London, and A Lady In London are the strongest choices in this list if you want area-led planning and local context instead of one long generic city roundup.
Which London Creators Are Best If I Prefer Instagram Or YouTube?
Kseniia’s Journey, Hello Seva, Nikita Bathia, and YourLondonGuide are the best starting points if you want saveable ideas, short videos, and quick visual inspiration rather than long blog posts.
Are London Bloggers The Same As Influencers?
No. Some are still blog-first and best for depth; others are video-first or social-first and better for quick ideas. Treat platform as part of the recommendation, not as an afterthought.
Final Thoughts
London is a city that never stops evolving, and these bloggers are the best at capturing its shifting energy. There is a voice here for every need, whether you are looking for a secret pasta place in Soho or making plans for a cheap weekend.
Don't feel pressured to follow everyone at once. Pick two or three names that align with your current vibe-to get a well-rounded view of the Big Smoke.
Jump to
London Bloggers To Follow For Every Kind Of London
Best London Bloggers For Travel Planning And City Guides
Best London Video-First Creators Worth Following
Best London Lifestyle, Fashion, Beauty, And Culture Bloggers
Best London Bloggers For Moving To London And Everyday City Life
Best London Bloggers For Family-Friendly London
Frequently Asked Questions About London Bloggers
Final Thoughts
James Rowley
Author
James Rowley is a London-based writer and urban explorer specialising in the city’s cultural geography. For over 15 years, he has documented the living history of London's neighbourhoods through immersive, first-hand reporting and original photography. His work foregrounds verified sources and street-level detail, helping readers look past tourist clichés to truly understand the character of a place.
His features and analysis have appeared in established travel and heritage publications. A passionate advocate for responsible, research-led tourism, James is an active member of several professional travel-writing associations.
His guiding principle is simple: offer clear, current, verifiable advice that helps readers see the capital with informed eyes.
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