Oxford Street - Selfridges webcam
The western part of Oxford Street around Selfridges. This configured source is distinct from Oxford Circus and is the available Oxford Street alternative in our catalogue.
Choose Play clip to load this TfL video.
Source, capture time and playback
Source: Transport for London. Clips are refreshed periodically and may be delayed. Loading a clip does not confirm its capture time. Playback contacts TfL’s media host. No video is requested before you press Play.
How camera sources and playback workSource listing not yet checked.
Other useful views
- Piccadilly Circus · West End
- Piccadilly - Green Park · West End
- Harrods · Knightsbridge
These are alternative camera locations; changing angles can show different scenes.
The setting behind the frame
This is the configured Oxford Street alternative in the catalogue. A visible Selfridges frontage may help orient the frame, but it is not a substitute image for Oxford Circus.
What happened here
11 dated events from this place and the surrounding neighbourhood. Each entry names where it happened and links to the supporting record.
Some sources establish only a year or a period; those dates are kept at that precision. Nearby events are not presented as events in the camera’s view.
- Public life
Selfridges opens on Oxford Street
At this location · Selfridges, 400 Oxford Street
Harry Gordon Selfridge opened his Oxford Street store with a major launch that treated window displays, music and customer service as part of the spectacle.
Source: Historic England, Selfridges
- Public life
Selfridges records its support for suffragettes
At this location · Selfridges windows, Oxford Street
Selfridges’ own timeline dates its refusal to press charges after suffragette window breakages on Oxford Street to March 1910.
- Buildings and transport
John Burnet is commissioned to complete the store
At this location · Selfridges, Oxford Street
Selfridges hired architect John Burnet to plan the store’s expansion across the remaining Oxford Street frontage from Duke Street to Orchard Street.
Source: Historic England, Selfridges
- Arts and culture
Selfridges introduces the Lift Girls
At this location · Selfridges lifts, Oxford Street
The Lift Girls were introduced in 1920, singing the names of the store’s floors for customers.
- Buildings and transport
The SWOD block is built behind Selfridges
At this location · Selfridges rear block, Oxford Street
The store’s SWOD block was constructed to the rear of the original building, part of the expansion that reshaped its Oxford Street site.
Source: Historic England, Selfridges
- Arts and culture
Selfridges lights up for Christmas
At this location · Selfridges, Oxford Street
A RIBA competition brief dates Selfridges’ Christmas illumination to 1935, preceding Oxford Street’s street-wide lights in 1959.
Source: Royal Institute of British Architects, Oxford Street lighting brief
- Arts and culture
Oxford Street’s first street-wide Christmas lights
Nearby · Oxford Street, including Selfridges
Oxford Street was illuminated from 1959, creating a festive street display around the Selfridges flagship and neighbouring shops.
Source: Royal Institute of British Architects, Oxford Street lighting brief
- Public life
Selfridges adds a dedicated Food Hall
At this location · Selfridges Food Hall, Oxford Street
A separate Food Hall block was built behind the original Oxford Street store in the mid-1960s.
Source: Historic England, Selfridges
- Public life
The Selfridges Hotel opens
At this location · Selfridges Hotel, behind the Oxford Street store
Selfridges opened a hotel behind its Oxford Street flagship in 1972.
- Arts and culture
Stevie Wonder performs at the Wonder Room opening
At this location · The Wonder Room, Selfridges, Oxford Street
Stevie Wonder performed at the opening of the Wonder Room, Selfridges’ new jewellery destination.
- Arts and culture
Selfridges celebrates its centenary
At this location · Selfridges complex, Oxford Street
Selfridges marked 100 years with cabaret on the escalators, fashion shows, an interactive exhibition and live music in the Atrium.
Reading for this location
- Landmark contextSelfridges and Oxford Street: architectural context →
- Neighbourhood contextOxford Street cameras: choose the view for your question →
- A way to read the viewOxford Circus: choose an alternative that answers your question →
Location, source and frame limits
- Area
- Oxford Street
- Source junction
- Oxford St/Orchard St
- Image and clip
- Configured TfL still and short clip
- Capture time
- Not independently verified from a successful image or video load
- Provider
- Transport for London · source details
- Viewing direction
- Not verified from the source position alone
- Source position
- 51.51400, -0.15409 · TfL camera catalogue ↗
A road camera cannot show an entire neighbourhood, confirm a venue is open or replace current travel advice. Its angle and availability can change.
Try the “Two retail streets” comparison study →
Turn the view into a miniature.
Rotate the streets, move a little closer, change the light. An original illustrated scene inspired by this location, with invented geometry and scale.
Before you settle in
Is this a continuous live stream?
No. TfL supplies periodically refreshed still images and short video files. Choose Play to load a clip. An image arriving successfully does not establish when it was recorded.
Will this camera always show Oxford Street?
The page names its configured setting. Angles and availability can change; only the visible frame establishes what is shown. Nearby landmarks are not guaranteed to appear.
Can the miniature show current conditions?
No. It is an illustrated model with invented scale and geometry. Its lighting controls change the model’s appearance, not the camera image or London’s weather.